Upgrade old blog posts
Even if you are at the top of the search results for your desired keyword because of a blog post, that position is temporary. Competitors might attempt to “steal” your position, and Google might reduce your rankings if your content is outdated.If you’ve been blogging for a while, you likely have posts in your archives that need attention to become relevant again and generate search traffic. In Google’s search results, pages lingering at the bottom or top of the first or second page serve as excellent models for improvement.
